Jennaro P. Villa Finance | Consultant | Real Estate


About Me

/Who Am I

Jennaro Villa is Vice President of Business Development for the New York office of Strategic Funding Source. Jennaro is responsible for development and growth of ISO (broker) partners in order to consistently hit monthly lending goals. He is also a crucial part of ongoing marketing and branding initiatives to grow brand awareness with merchants and ISOs.

Previously Director of Strategic Partnerships at Tyrian Bull, Jennaro was responsible for growing the lending business by strategies targeting ISOs (independent sales organizations) and ISI (independent sales individuals) partners. Tyrian Bull was acquired by Strategic Funding at the end of 2015.

Jennaro started his career in advertising and branding. He has worked for agencies including Landor, Bartle Bogle Hegarty (BBH), Berlin Cameron United, and Merkley+Partners.

Jennaro received a BS in business administration with a minor in science from Rider University. He has been a speaker for Rider’s Marketing and Advertising Student Association and is a member of Developing Administrative Abilities and Resources through the Synergistic Training of Organizational Competencies, a selective executive training organization that improves interpersonal, interviewing, and management skills.

Born and raised in Monmouth County, New Jersey, Jennaro currently resides in Hoboken. In his leisure time, he enjoys snowboarding, health and fitness, wine, and beach volleyball.

Motivation is not just something you feel — motivation is something you wear. Our philosophy echoes above the rest:

Can’t Stop Won’t Stop.

- CSWS Apparel -


/What I do

Three main areas of focus that drive my passion and motivation. 

Alternative Lending

Helping small businesses grow through varied alternative financial products through direct relationships with ISO and ISIs.


Robust and varied consulting services including marketing, branding, business development and strategy.

Real Estate

Real estate entrepreneur specializing in sales, commercial loans, bridge financing and making connections that drive business.



The only thing standing between you and your goals is the bullshit

story you keep telling yourself as to why you cant achieve it.





/My entire career

Oct 8

Real Estate School

Weichert Realtors, Hoboken

Licensed Real Estate Salesperson

Rider University


Bachelor of Science in Business Administration

May 19
Jan 19

Vice President of Business Development

Strategic Funding Source

Director of Strategic Partnerships

Tyrian Bull

Tyrian Bull was acquired by Strategic Funding Source Inc

  • 133% increase in monthly funded amount consistent with company growth targets and scalability
  • 17% increase in applications per day from new ISO partners
  • 16% + increase in Independent Sales Organizations (ISOs) partners from prospecting via LinkedIn, email marketing and outbound phone campaign
  • 3% increase in applications to approvals
  • Strategy and implementation of email marketing campaigns for ISO and MRP partners with open rates ranging from 20% – 40% above industry average
  • Previously a successful Senior Loan Specialist for the Tyrian Bull Retail Brokerage

Jan 19
Dec 30

Senior Client Manager


Clients include: Central Park Conservancy, The Port Authority of NY & NJ, Wilson Associates, Janssen, J.P. Morgan

Senior Manager, Marketing & Business Development


Helped build the corporate business practice with accounts including: Port Authority of NY & NJ - World Trade Center, Central Park Conservancy, Knight Capital/GETCO, APMEX, Champion, Wilson Associates, Related Companies

Sep 30
Jul 30

Business Development Manager


Business Development Consultant


MediaCom, Saffron Brand Consultants, Johannes Leonardo, Sawtooth Group

Nov 30
Apr 30

New Business Manager


Helped win key accounts including: Comcast ($30-40M), Wyndham Hotels ($30-40M), Sony LA ($1-5M) Built the business development infrastructure.

New Business Coordinator

Merkley + Partners

Helped win accounts including: Fuse TV ($5 M) Miralax ($40 M)

Oct 30


It is not very often that you describe one person as your colleague, mentor, and close friend. From the moment I met Jennaro during my internship at Landor Associates, however, I knew he would be all three. Since we first shook hands over a year ago, I have found myself inspired by his work ethic and encouraged by his experience. He has been my go-to person to call whenever I face a difficult decision in my career- whether big or small. He is supportive and has motivated me to go above and beyond anywhere I ever expected to be. His drive and expertise in the industry make him an invaluable asset to anyone that aims to succeed. I credit him with where I am right now, and anywhere I might end up in the future.
Genna Bellezza Marketing Associate at HelloFresh
Diligent, smart, conscientious, honest, hard-working, uncomplaining, loyal. Ambitious. Wants to learn, improve, refine and understand. Gets it. Takes criticism well. Willingly and cheerfully creates pitch materials, research, PowerPoint presentations, printed books, door openers, leave behinds, prospect dossiers – even when the team ends up not using them. Never rolls his eyes. Never ever whines. Dependable, trustworthy, stays late, comes early, never says “I can’t”. Accepts the absurd. Makes friends with the studio, the broadcast department and account executives. Sticks to the budget. Quiet, unassuming, humble, grateful. Does not take advantage for his own gain. I’ve worked with Jennaro for 2 years and dread the day I lose him. His particular mix of ability and personality is rare and something valuable in this crazy industry.
Morgan Shorey, SVP Strategic Development at FCB
I had the pleasure of working with Jennaro in the New Business Department at Merkley+Partners. He attacked every project no matter its size or importance with the same tireless enthusiasm. His unwaivering dedication was both inspiring and contagious. I found myself rising to meet him on several levels despite my additional years of experience. In the time we worked together, I watched Jennaro learn and grow at an exponential rate and since his departure from our team, he has continued to exceed expectations in the industry. Jennaro would be a wise and welcome addition to any organization or project team.
Suzanne Glickstein, Presentations Manager at Merkley + Partners
Jennaro Villa is a very detail-oriented, hardworking and intelligent professional. He has a strong commitment to excellence, always striving for better practices and innovative ways to improve team functionality. He is a superb team player, always eager and willing to help a teammate with a project. In the fast-paced new biz environment, he knows how to get things done. He always exceeds your expectations.
Nicole Rousseau, Account Director at 360i


/Get in touch with me